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When you hear of a company that feeds 68 million people a day, you would never imagine that it all began with a simple food stand on Huntington Drive, Monrovia (California).
It all started in 1937 with a menu consisting of hot dogs, hamburgers, and all-you-can-drink orange juice for just 5 cents. McDonalds has seen exponential growth in the past century.
How much money do you need to make in order to keep 35,000 stores running worldwide?
The golden arches of the “M” in McDonalds are more recognisable than the cross globally. This says a great deal about the prominence of the 63-year-old company.
In 1994, when the first store of its kind opened up in Kuwait, 15,000 eager customers formed a 7-mile long queue to find out how much they will be “lovin it”.
There’s even a ski-through McDonalds running in Sweden since the mid 90s’. Adequately named the McSki, you can order your big mac and soda on your skis while casually sliding down the mountain.
To be able to sell more than 75 burgers a second or 5 billion burgers a year, you need to have a steady flow of beef. It is estimated that more than 25 million cows are slaughtered annually by McDonalds to meet this astronomical demand.
Queen Elizabeth owns a McDonalds store near Buckingham Palace because why not? Royal people have cravings too.
Some really important people with strong connections can actually eat unlimited amounts of fast food at any McDonalds outlet. The legendary McGold cards are given personally to a select few such as Bill Gates, Warren Buffet, and Larry Crandle.
Some of these work everywhere in the world such as Bill Gates’ one. Others, such as the one Warren Buffet has, are limited to certain cities.
However, if your not the founder of a fortune 500 company, you can still get a variant of this legendary card from your local McDonalds. Stores have been known to hand out these cards to local heroes such as Charles Ramsey, who left his Big Mac half way and saved 3 women that were kidnapped in May 2013.
There is also a “Hamburger University” in Illinois that serves as a training facility for managers and owners.
The course is called ‘hamburgerology’ and there are more than 80,000 proud graduates with a bachelors degree in hamburgerology in the world today.
One strange rule of McDonalds, is that it doesn’t serve food to people that use their drive-thru service on horseback. Jason Barrett tried it in March of 2018 and but was requested to come into the store as the drive-thru was “designed for roadworthy vehicles only”.
A few minutes later, he casually emerged from the store with his latte and trotted off like nothing had happened.
You know your brand is famous when economists use a product of yours to compare the value of the currencies of different countries.
Termed the “Big Mac Index”, the analysis was published by The Economist as a unique way of measuring the purchasing power parity (PPP) between two different currencies. Basically, they measured how many burgers can you get for $50 in different countries.
They then measured how many can you get with the equivalent of $50 in the local currency. By comparing the two prices, the result showed the value of the local currency and how much it was overvalued or undervalued.
The original research was carried out in 1986 but economists have updated the list over the years.
A new McDonalds store opens up every 14.5 hours around the world. This translates into 1.8 million employees globally. One in eight working Americans has been employed by McDonalds at some time in their lives. They are even the largest distributor of toys in the world as all of their Happy Meals come with a toy.
On average, McDonalds makes $75 million revenue in a day!
With a turn over of $27 billion annually, it is the 90th largest economy in the world!
Keep in mind that these numbers are for the year 2015 as there are no official records of revenue in the years following it. However, you can expect the number much higher today as the company was opening 3 new stores on average in China daily in 2017 alone.