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The writing is on the wall. If you want to make that Zoella money’; start a YouTube channel, know plenty of stuff about hair and beauty and be Zoella.
At a glance, Zoella is the modern millennial IT girl.
She has a huge following on social media platforms, including Instagram and YouTube and mints a pretty penny from direct advertisements and endorsements. While only she knows the exact details of her earnings, it is no secret that she is living large because of her online presence.
In 2009, Zoella, whose real name is Zoe Sugg started a blog. In less than a year, she had racked up 1000 followers. In the last quarter of 2015, she had gathered up to 540 million total visits. With such a vast following, YouTube was low-hanging fruit. At one point, she was named in a list of Britains most influential Tweeters.
As recently as May of this year, 2018, her main YouTube Channel has amassed 12 million subs and slightly a billion views, ranking her at number 147 on YouTube’s most subscribed channels.
She also has a second channel that has videos of her daily activities. oreZoella’ boasts of over 750 million views and just 200,000 subscribers short of 5 million.
Her Twitter and Instagram channels have a massive following, at 13.6 million and 10.9 million respectively.
Warning: This section might make you consider a career change.
In 2014, Zoella’s take-home was about £50,000 a month.
Although it is not clear where the bulk of the money came from, you can bet her YouTube channel and other social media streams were responsible for the hefty haul.
She has been able to maintain the enormous payout by launching beauty products as well as expanding her vast fan base.
As of 2018, her two channels may have been averaging about £488 a day. In a year, that translates to Zoella earning about £179,000.
That makes Zoella worth approximately £2.2 million.
Going by the Instagram metrics, her 10 million followers on Instagram are enough to net her £12,000 per post. Since she recently lost about 400,000 followers this year alone, that is still some serious dough.
Zoella also has a personal website, zoella.co.uk. Adding revenue from this site alone totals to about £4,000.
While social media may be the steam room of her money train, she has been successful in other ventures as well. Her debut book, Girl Online topped Britain’s sales records, selling 78,109 copies in its first week. In comparison, J.K Rowling and E.L James didn’t even come close to such numbers when they debuted.
She followed up with two more books, Girl Online: On Tour, and Girl Online: Going solo, that also did quite well, despite a lukewarm reception from some critics.
In 2017, one of her ventures came under fire for being overpriced. The goody bag-or advent calendar- comprised of 12 items and was retailing at £50. The price tag caused a massive uproar among parents of her predominantly teen followers, forcing the retailer, Boots to half the price as an apology.
Still, that did not stop her from milking the cash cow that is millions of adoring fans who love a well put together beauty DIY. This year, she launched a bevy of beauty products such as her bath and beauty line, Splash Botanics.
The bath and beauty enterprise isn’t new territory for her, though. She has been successful in 2014’s line, Zoella Beauty, 2015’s Tutti Fruity, 2016’s Sweet Inspirations and 2017’s Jelly & Gelato.
Together with her long-term beau, Alfie Deyes, they snapped up a sweet pad listed on Zoopla at £1,749,000 in 2017.
She also has connections with the national broadcaster BBC and is an ambassador for the same.
Despite her numerous oops moments, Zoella is a model of online success. She has managed to maintain a relatively clean image and run multiple successful ventures, all the while being a multiple award winner. Additionally, she is an ambassador for MIND and the National Citizen’s Service.
Plans are underway with a publishing house, Hodder & Stoughton to release a non-fiction book, Cordially Invited, that will focus on hosting at home. Going by the home alfie’ already own, it might be a hit. This only tells you how far Zoella will go financially.